MA-0036 · first seen 4 October 2023
Chill Guy
A relaxed cartoon dog in a grey sweater and jeans who just doesn’t care, and his short, fierce trip through the Internet.
- Status
- FallingPast its peak, within the last five years
- Trend score
- 41/100Estimated
- Change, 90 days
- −7%Estimated
- Peak
- 70Nov 2024
- Years active
- 3Index of 30 or more
- First seen
- 20234 October 2023
Popularity over time
Monthly attention from Oct 2023 to Oct 2026. Hover or tab through the chart for each month.
- First appearance
- Went viral
- Peak
Attention index, 0 to 100 on one scale for the whole archive. Estimated from each meme’s key dates, not measured.
About
An artist who uses the name Phillip Banks posted the drawing, originally titled “My new character”, on 4 October 2023 and shared it on Instagram Reels. Its premise was a dog who is a chill guy that lowkey doesn’t give a damn about anything.
A TikTok slideshow on 30 August 2024 sent it viral. Anonymous creators launched a cryptocurrency token with the image on 15 November 2024, without the artist’s permission. On 21 November Banks announced he had copyrighted the artwork and issued takedown notices over unauthorised merchandise and tokens.
Origin
A drawing titled “My new character”, posted on 4 October 2023 by an artist who uses the name Phillip Banks.
4 October 2023
Viralization
A TikTok slideshow on 30 August 2024 pushed it into wide circulation.
August 2024
Peak
November 2024, around the launch of an unauthorised crypto token and the artist’s copyright statement.
Nov 2024
Timeline
From the first post to where it stands today.
Origin
My new character
The artwork is posted and then shared on Instagram Reels.
Early adoption
A TikTok slideshow
A slideshow combining the artwork with other popular images sends it viral.
Viral
Everywhere
It spreads across TikTok, X and Instagram as a reaction image.
Peak
A crypto token
Anonymous creators launch a token using the image, without the artist’s permission.
Decline
Copyright
The artist says he has copyrighted the artwork and issues takedown notices.
Current
A settled reference
Used as a calm, shrugging reaction.
Related memes
Chosen by shared era, category, platform and cultural link.
Wojak
57/100+9%Rising2009Same conversation · Same kind of meme
This Is Fine
47/100+7%Rising2013Same conversation · Same kind of meme
Moo Deng
30/100−5%Falling2024Same conversation · Same era
Brat Summer
22/100−6%Falling2024Same conversation · Same era